We built SendDeck because "did you get a chance to look?" is a terrible question.
You spend days on a proposal, a catalogue or a pitch deck, you hit send, and then nothing. Was it opened? Was it read? Did it reach the person who decides? SendDeck exists to answer those questions.
An attachment is a message in a bottle.
Most sales documents still travel as PDF attachments. Once sent, they're invisible: no idea if they were opened, which pages mattered, or whether they were forwarded to the real decision-maker. So people follow up too early and annoy the buyer, or too late and lose them to someone else.
SendDeck gives every document a link that reports back. You see who opened it, how long they spent on each slide, where they're reading from and when they return. The follow-up call stops being a guess and becomes a conversation: "I noticed you spent a while on the pricing options. Happy to walk you through them."
Who's behind it
SendDeck is built by Peter Claridge, a marketer who also writes the code. He describes himself as "hands-on enough to build the thing and strategic enough to know why it should exist."
Peter has spent more than 20 years growing B2B software companies, most recently leading marketing at StreamAlive across SEO, paid, product marketing and analytics. Today he runs Riverforge, a small digital visibility agency on the Thames in Reading, and Website Guy, which looks after websites for restaurants, shops and local service businesses. He also works as a fractional head of digital for B3 Designers, Posh Cockney and Savvy IQ.
That work means sending a lot of proposals, audits and reports to people who are busy. SendDeck is the tool he wanted for it: send the document, then know whether it was read, by whom, and when to follow up.
The route here
Engineering first
An RAF flying scholarship, then a degree in aerospace engineering.
The early web
Built his first website in the late 1990s, before most businesses had one, and launched The-Cybernet.co.uk.
Ten years in India
Working across very different markets, and learning that "best practice is actually just local habit."
B2B software marketing
Over 20 years growing B2B companies, including leading marketing at StreamAlive.
Riverforge, Website Guy and SendDeck
Helping businesses get found and get enquiries, and building the tools to follow those enquiries up.
Principles we build by
Signal over noise
You need to know when to call and what to talk about, not every click. We surface the moments that matter and summarise the rest.
Honest numbers
Bots, your own views and your team's views are filtered out. Approximate locations say "approx." VPNs say "VPN". We'd rather be right than impressive.
Privacy by default
Readers deserve respect too. Visitor IPs are hashed before storage, viewer pages stay out of search engines, and readers never need an account.
Minutes, not days
No integration project, no IT department. Upload a document and share your first tracked link in about a minute.
Anyone whose work is judged on a document.
Agencies sending pitches. Manufacturers sending catalogues. Architects sending drawings. Founders sending decks. Photographers sending finals. If what you send matters, you should know what happens to it.
Find your use case
Small on purpose.
SendDeck is operated by Riverforge Ltd, registered in England and Wales (No. 16827982), with its registered office at 3rd Floor, 86–90 Paul Street, London, EC2A 4NE. It's independent and deliberately small, so the person you email is the person who builds the product.
Send your next proposal with the lights on.
Every new workspace starts with a 14-day trial of Pro, then keeps a free-forever plan. No card needed. Your first tracked link takes about a minute.